At 23, she began a side hustle for quick cash : Now it pulls in over $1 million monthly

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At 23, she began a side hustle for quick cash : Now it pulls in over $1 million monthly and boasts celebrity fans.

At the age of 23, she launched a side hustle with the goal of making some extra cash. Today, the business rakes in over $1 million monthly and has garnered a fan base that includes celebrities.


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Katherine Watercutter, now the founder and CEO of activewear brand Gold Hinge, began her entrepreneurial journey while working as a sales representative in Indiana. Initially facing challenges, she navigated the hurdles with discipline and learning, eventually achieving seven-figure revenue months. In this Side Hustle Spotlight Q&A, Katherine shares insights into her journey.

 

**Background and Inspiration:**

While working as a sales representative, Katherine, driven by her entrepreneurial spirit, started Gold Hinge as a side hustle at 23. The brand gained traction on TikTok, attracting celebrities like Kristin Cavallari and Kaitlyn Bristowe during the "RushTok" trend, accumulating 40 million hashtag impressions and multi-million sales.

 

**Starting the Side Hustle:**

In 2018, Katherine conceived the idea, launching Gold Hinge in January 2019. She initiated the journey by creating a Shopify store, establishing a website, and building an Instagram presence.

 

**Challenges and Solutions:**

Facing early cash flow challenges due to minimal external funding, Katherine nearly closed doors multiple times. Overcoming this hurdle involved obtaining a line of credit and a business credit card. Discipline, learning, and monitoring finances were crucial in navigating these challenges, leading to consistent growth.

 

**Revenue and Growth:**

Gold Hinge didn't generate revenue initially, and Katherine only started paying herself in 2021 after dedicating 80-90 hours weekly for a few years. Consistent revenue emerged around 2021, marking approximately three years since the business's inception. By 2023, the brand transitioned from six to seven-figure monthly revenue, reaching eight figures in total.

 

**Running a Full-Time Business:**

Being in control of day-to-day operations and the future is Katherine's favorite aspect of running Gold Hinge as a full-time business.

 

**Advice for Aspiring Entrepreneurs:**

Katherine's advice emphasizes persistence. Despite setbacks, she encourages others not to give up, emphasizing the importance of problem-solving in the dynamic world of business.

 

In summary, Katherine Watercutter's journey from a side hustle to a successful business highlights the perseverance, challenges faced, and strategic decisions that paved the way for Gold Hinge's remarkable growth.


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